By Bruce Holland, Publisher
Halifax will once again be in the spotlight, as Atlantic Superstore colleagues hope to inspire Canadians to “take action” and lead shoreline cleanups close to their home. On September 18th, Loblaw will be the co-presenting sponsor of The Great Canadian Shoreline Cleanup, along with WWF Canada. This year, the Halifax event will be held at Point Pleasant Park (Black Rock Beach) on September 18th, beginning at 10:00am.
The Great Canadian Shoreline Cleanup is a national initiative that engages and educates Canadians about the importance of removing shoreline litter to help keep our waters clean for the wildlife and communities that depend on them. In partnership with WWF Canada, Loblaw is the presenting sponsor of the event, which is an opportunity for Canadians, including Loblaw colleagues and customers, to take direct positive action on the environment by keeping our waters, parks, and communities clean. These efforts have helped protect wildlife like fish, birds, turtles and more — and the habitats they depend on.
“The Great Canadian Shoreline Cleanup is a simple and effective way to engage all Canadians, including our colleagues, to take positive action on the environment to help keep our waters clean and healthy,” said Mark Boudreau, Director, Corporate Affairs, Loblaw Atlantic. “Our colleagues at Atlantic Superstore are proud to be participating in cleanup events across the region, as part of a national effort, and part of our commitment to care for the environment.”
The Halifax event is part of International Coastal Cleanup Day, an annual event that brings people together across the world to stop the leak of litter and plastic pollution into ocean and freshwater ecosystems. This year, we are inviting Canadians to celebrate by leading cleanups on their shorelines during the week of September 18th to September 25th.
With the help of Loblaw, the program has mobilized hundreds of thousands of people across the country. They will be encouraged to spend some time outdoors collecting litter in safe to cleanup spaces around their neighbourhoods.
Residents of Halifax are invited to join the cleanup event on September 18th but must sign up in advance. Due to COVID restrictions, participant numbers will be limited. If you are interested in signing up for the Point Pleasant clean-up, please register online at https://shorelinecleanup. ca/cleanups/4w000 or contact Mark Boudreau at (902-802-8687) or firstname.lastname@example.org