Throughout 2021, COVID-19 has continued to impact fundraising efforts and awareness campaigns in support of many deserving organizations in our communities. Loblaw Companies Limited and the IWK Foundation are very pleased to announce that despite the pandemic, this year’s Give a Little, Help a Lot campaign at Atlantic Superstore went ahead as usual, raising $230,000 for the IWK Foundation.
“COVID-19 has not lessened the need for children to have access to the specialized care they need when they are sick or injured,” says Jennifer Gillivan, President & CEO, IWK Foundation. “We are so grateful to our partners at Atlantic Superstore who have continued to show up for Maritime kids and families. We know it’s been a challenging year to be on the frontlines, but the Atlantic Superstore team is passionately committed to raising funds in support of the IWK’s most urgent priorities.”
Nine-year-old Cooper Semrau is one example of a patient who has continued to regularly visit the IWK throughout the pandemic. Cooper was diagnosed with Crohn’s disease in July 2018 after becoming very ill and losing a significant amount of weight. He’s been followed closely by his care team ever since and receives an infusion treatment at the IWK every six weeks.
“I’m feeling great these days and I’m getting ready for hockey tryouts. I’m grateful to Superstore for supporting the IWK so it can be there for kids like me,” says Cooper.
Mark Boudreau, Director of Corporate Affairs, Loblaw Atlantic, said “We are proud of our long-standing partnership with the IWK Foundation. We are also very proud of the generosity of our customers and colleagues. Everyone knows about the impact of the IWK across our region, and that comes through loud and clear when we ask customers to ‘give a little’ at the checkout. This has been especially evident, and so appreciated, over the past two Give a Little campaigns during COVID.”
Give a Little, Help a Lot is a national campaign where Loblaw customers are asked to donate $2 at checkout in support of a designated local charity. In addition, store colleagues organize grassroots fundraisers such as barbecues and bake sales, with proceeds from these activities added to the total.
The Give a Little, Help a Lot campaign has been held in-store each year since 2008 at Atlantic Superstore and other Loblaw grocery stores throughout the Maritimes. Atlantic Superstore has been a dedicated supporter of the IWK since 1988, raising more than $3.1 million to ensure women, children and their families have access to the best equipment, technology, and care right here at home in the Maritimes.
Photo credits to https://www.facebook.com/iwkfoundation/