The Nova Scotia Department of Agriculture, in partnership with Invest Nova Scotia, recently created a new Nova Scotia Food + Beverage brand in following consultations with farmers and agri-businesses around the province.
The new brand was introduced at FoodEx Japan 2023 in Tokyo, the biggest annual food trade exhibit in Asia with over 2500 companies present from 60 countries and regions across the globe. It will play a significant role in aiding in the differentiation and promotion of Nova Scotia food and beverage products at domestic and international trade shows and events.
The new brand is exclusive to Nova Scotia and highlights the province’s most distinguishing features as both a location and a people. Geographically speaking, Nova Scotia is a Little Place with a Big Taste. Its food and drinks have a distinctively local flavor, and the people who create them are what set them apart. Because great things happen in small places, the sector it supports employs professionals in their field, and the government is happy to introduce the world to the flavors of the province.
With the new brand, Nova Scotian food and drink can be promoted globally in a way that is both instantly identifiable and very adaptable. Additionally, the brand’s broad range of food and beverage goods allows Nova Scotia to be consistent in its marketing and promotion efforts.
With its vibrant visuals, the brand helps companies stand out from their rivals in the marketplace both online and at trade shows. As a trusted representation of our high-quality, secure, and sustainable products, the Nova Scotia Food + Beverage brand will eventually become instantly recognizable by both domestic and foreign consumers.
Visit the sector page for the Nova Scotia Department of Agriculture if you have inquiries or want to learn more, or get in touch with Matthias MacLellan, Senior International Planning & Development Officer.
The online export directory website, which promotes food and beverage items to domestic and foreign buyers, is also encouraged for producers and agribusinesses to use. Companies can visit smallplacebigtaste.ca and submit a brief survey in order to be listed in the directory.
Reference and photos credit to: